ICP 2028 Event Branding

A visual identity inspired by thought and place 

The 34th International Congress of Psychology (ICP 2028) will welcome over 5,000 delegates to Melbourne in July 2028. Centred on the theme Brain, Mind, World, the five-day program will showcase global advances in psychology while highlighting First Nations knowledge and wellbeing.

The event’s visual identity draws on this theme through abstract shapes that suggest both the folds of the brain and the contours of land and sea—symbolising the connection between human thought and the wider world. Combined, these elements form a distinctive and recognisable identity for ICP 2028, expressed through a contemporary Australian lens.