Dollars & Sense

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Brand Identity and Website Design

Smudge Creative

Launched March 2017

Dollars & Sense is an initiative that recognises, champions and celebrates the best social enterprises in and around Melbourne.

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The need for a design that would appeal and also represent the diverse range of charitable organisations in Melbourne was important to get right. Creating the friendly handshake icon helps to illustrate that partnerships within social enterprises are more than simply business.