Lui Boss Northcote

Lui Boss Northcote 

'Will work for food'

A new brand personality was created for the third venue (and my neighbourhood Korean street food spot) with refreshed menus, posters, photography and social content. Proof that good ideas — and friendships — can come from one too many chimaek (fried chicken + beer) nights.

Design, Art Direction, Photography & Styling, Packaging, Social Content Creation.

Posters for some of Lui Boss Northcote's must-order dishes

Named after Cassie and me

Named after Cassie and me

Social media video content

Social media video content

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Food photography by Susan Hardjono, shot on location

A drink of my own invention named Noonameloona, its not ordered that much I'm told

A drink of my own invention named Noonameloona, its not ordered that much I'm told

Labels for Lui Boss take-home sauces