The playful type and cheeky photography, paired with an energetic colour palette creates a super fun brand to appeal to the pet obsessed.
Cubby
A playful brand identity for pampered pets (and their humans)
Cubby is an online boutique for stylish pets and the people who spoil them. The brand identity brings this sense of fun and indulgence to life through expressive typography, cheeky photography and a bold, energetic colour palette. Each element was designed to capture Cubby’s personality — contemporary, confident and just a little bit over the top — creating a distinctive visual voice that feels as joyful as the pets it celebrates.
Concept Brand Identity, Art Direction, Design 2020
