Pentland Street Trading Co.

Branding and Website

Launched 2013

Branding, website and visual campaign for boutique Melbourne-based encaustic tile importer. Each individual tile is artisan crafted using traditional and natural methods that require no kiln firing and made from 100% natural pigments and materials.

The approach was to create a brand mark that references the unique character and personality in the Pentland Street collection.

Stylist Marsha Golemac and photographer Brooke Holm were commissioned to bring the brand personality to life in a fun and playful photoshoot showcasing the graphic range, including an appearance of Bruce the dachshund.

Styling by Marsha Golemac Photography by Brooke Holm


© Susan Hardjono 2020