© Susan Hardjono 2020

Pho Nom

Brand Naming, Identity Design, 
Art Direction and Packaging Design.

Nourish Brands 2014

Pho Nom (a pun for phenomenal, yummy pho) transports you to the authentic street food of Vietnam by siblings David and Jerry Mai – a chef with Michelin star credentials. 

A fresh, healthy, ethically and environmentally-minded option amongst the typical food hall offerings, Pho Nom dishes are prepared with some of the highest quality Victorian produce available. Jerry and David are proud of their close relationships with suppliers Warialda Beef, Little Creek Cattle, Milawa Free Range Poultry and Sher Wagyu.

Inspiration for the venue and brand was drawn from the grit of Vietnamese hawker food markets and propaganda posters with a fresh food spin, commissioned by illustrative artist Jennifer Tyers.

Images via @nathaneide @phonomau