Pho Nom

Pho Nom​

Founded by chef Jerry Mai, Pho Nom blends her Michelin-starred experience with her paddock-to-plate ethos offering fast Vietnamese street food, adored by everyone from tradies to office workers.

The brand and Emporium venue fit-out takes inspiration from the grit of Vietnam's hawker food markets and a spin on propaganda art, commissioned by illustrative artist Jennifer Tyers. 

Brand Naming, Identity Design, Art Direction and Packaging Design.
Nourish Brands 2014


Novel takeaway design for their plastic-reduced pho carrier

Novel takeaway design for their plastic-reduced pho carrier

×