Smash & Dash

Concept Creative for Cold Rock 
Take Home Ice Cream Promotion

Copywriting, Design & Art Direction
Nourish Brands 2012

Series of concept posters to promote new Cold Rock Ice Creamery flavours available in take-home tubs.

Referencing the nostalgia of Mexican wrestling posters in a comic book aesthetic, the Cold Rock ice cream flavours were given a championship battle feel in the copywriting, typography and design.

© Susan Hardjono 2020