Online Food & Travel
Publication Est. 2015
Branding and Visual Identity
An extension of Smudge Publishing, the Smudge Eats website is an online publication devoted to the passionate people, producers and venues within the hospitality industry across Melbourne, Sydney, Adelaide, Brisbane, Bali, Hong Kong, Singapore and London.
Carla McRae was commissioned to illustrate a collection of line drawings to create a relaxed and light-hearted aesthetic that provide a visual rest from the large catalogue of food and venue photography.
"Susan is a very talented communicator and designer with very good ideas! She respects my own style and skills, and I always feel proud of the work we create together. Susan dreams up super fun briefs with wiggle for creative freedom and gives me room to explore my own ideas in the process. I always look forward to working with Susan, as I know the process will be smooth and rewarding!" – Carla McRae
Website Features: Restaurant, Cafe, Bar and Producer Directory, Explore & Learn, Recipes and Shop.
Photography courtesy of Smudge Eats