To celebrate the launch of Smudge Eats, a digital magazine and restaurant directory for lovers of food, wine and coffee, we collaborated with Doughboys Donuts (Melbourne) and Brewtown Newtown (Sydney) to create an edible media kit complete with Grinders Ethiopian Yirgacheffe coffee beans and Bodum travel mug.

 

Hand delivered by the Smudge Eats team, the lucky recipients shared photos of their goodie bags on Instagram, helping to spread the word of the website launch. WIthin 72 hours the Smudge Eats Instagram jumped to an additional 1000 followers and so much traffic to the website on launch day that it crashed!

Smudge Eats launched 5 May 2015. Imagery courtesy of Smudge Eats Instagram followers, click for Instagram source.